Page 2 - Third Party Cookie News Today

As part of The Drum's Data & Privacy Deep Dive, 33Across president Paul Bell argues that with regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.

For The Drum’s data deep dive, The New Data & Privacy Playbook, Miles Pritchard of OMD shares an optimistic view of a cookieless future remade by machine learning-enhanced media personalization.

With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.

Consumers are protecting privacy with blocked third-party cookies by removing their consent. How can digital advertisers reach them with user tracking in the age of signal loss?

New research provides a comprehensive look at the path to significant growth and challenges of marketing analyticsNEW YORK, April 11, 2023, today released new research, "From Data to Insight: The Outlook

New privacy norms are driving signal loss for marketers. But losing the ability to track users doesn’t mean losing the ability to measure marketing impact, says Betsy Ray of marketing agency Kepler.

Despite having known about the eventual deprecation of third-party cookies for over two years, there are still marketers without a strategy in place.

Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024. In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.

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