Vertical Works News Today

Inside Taco Bell’s most ambitious prototype in brand history.

As Taco Bell opens a drive-thru with four lanes, other businesses are looking at ways to deliver faster service.

As Taco Bell opens a drive-thru with four lanes, other businesses are looking at ways to deliver faster service.

Taco Bell has recently opened its concept restaurant that only takes orders made online or through the traditional drive-thru setup in Brooklyn Park, Minnesota.

The long-awaited Taco Bell Defy restaurant has opened in Brooklyn Park, Minnesota. The concept has a two-story model that delivers innovative technology and design, according to a company press release. "Taco Bell Defy is an incredible innovation for our brand, and one thats meeting our consumer in a really unique way.

They call it their 'Defy' concept.

The new Taco Bell Defy, located in Brooklyn Park, Minnesota, features state of the art technology including digital check-in screens, two way audio and video communication services, but it's the drive-thru concept that really stands out. Here's what it looks like and how it works.

Taco Bell Has A Drastically New Drive In Model

Since 1962, the familiar view of a beige building and brightly colored logo meant tasty taco treats for travelers. Following the company's rebranding in 2016, Taco Bell restaurants received a...

The new Taco Bell Defy, located in Brooklyn Park, Minnesota, features state of the art technology including digital check-in screens, two way audio and video communication services, but it's the drive-thru concept that really stands out. Here's what it looks like and how it works.