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Page 10 - ஒருங்கிணைந்த விளம்பரம் அறிவியல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

International HR Day special: What HR leaders across the world wish for in the coming years

Published: 20 May 2021 To commemorate this special day, we ve put together this special feature to celebrate HR and all the work you do for the workforce - we hope to see your wishes become a reality! This story is being updated as more inputs are received, so check back often! With inputs by Lester Tan. Dear Readers, Happy International HR Day to you!  HR has come a long way over the years, playing a pivotal role in any organisation - every single bit of effort you ve put in has brought your workforce to where it is today. And this deserves to be recognised and celebrated - not just on a special day like today, but with every milestone your organisation achieves. 

Gayle Meyers joins Digital Remedy Board of Directors

IAS Launches First Manga Series on Ad Verification for Japanese Marketers

Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!”  Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in its early stage. IAS aims to raise awareness and deepen understanding of ad verification by introducing the basic concepts and approaches of ad verification through Manga. IAS contributes to the transparency and soundness of the digital advertising industry through its ad verification technologies not only in Japan but to the global markets. The new Manga booklet is available for free download on the IAS website.

Everything you know about digital reach is wrong

In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. And don’t get me wrong, driving engagement, building affinity, and delivering on conversions are also crucial objectives, but they deliver much better results when they are underpinned by an approach that focuses on reaching the right audience, in the most cost-effective way. Digital channels offer great reach. But let me be frank: Everything you know about digital reach is wrong. Social inventory and programmatic display and video bought through the open exchange deliver high impressions, high reach, and are relatively cheap per thousand.

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