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The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable.
Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration.
Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said.
Optable is launching at a time when marketers are refocusing their first-party data strategies as third-party cookies disappear. Additionally, Apple last week made its IDFA opt-in, likely limiting its use for advertisers. Privacy regulations in Europe, California, Virginia and elsewhere have created a fragmented ecosystem.
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LONDON and NEW YORK, May 4, 2021 /PRNewswire/
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner.
Admix In-Play Advertising Now Verified by IAS
Now, the quality of Admix In-Play advertising is independently assessed and verified with the same rigor as wider digital inventory. This measurement is enabled by the powerful technology that IAS provides, helping to unlock significant potential across the In-Play category for the entire mobile advertising ecosystem, from brands to mobile game developers.
Admix partners IAS to offer first ever third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been hamstrung by a lack of third-party verification for gaming ads.
by Omar Oakes
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by ExchangeWire PressBox on 28th Apr 2021 in News
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV can operate programmatically.
Following on from IAB Europe’s Guide to Connected TV that was released in June 2020, the new guide takes a deeper dive into this emerging channel, providing a European-level overview of the CTV programmatic supply chain and the programmatic buying options available to advertisers. The guide also addresses the challenges that planners currently face, with some key considerations and best practices to ensure programmatic CTV investment is being optimised and used effectively.
Kushal Sanghvi joins CitrusAd as Head of Business Operations - India and Southeast Asia Sanghvi will be responsible for sharing and expanding the fast-growing footprint of the company s platform into new retail and e-commerce partnerships by
Updated: Apr 27, 2021 7:22 PM
After his 3 years association with Integral Ad Science, Kushal Sanghvi has joined CitrusAd as Head of Business Operations, earlier this month.
In his new role at CitrusAd, Sanghvi will be responsible for sharing and expanding the fast-growing footprint of the CitrusAd platform into new retail and e-commerce partnerships, putting control of monetization programs into the hands of retailers, creating opportunities through various channels/ types for e-commerce media for advertisers/ brands and their agency partners also looking for ease of deployment, ease of operation and analytics, and creating the most relevant experience for customers in the process.