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Page 3 - சந்தைப்படுத்தல் சிறப்பானது விருதுகள் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

#MarketingExcellenceAwards spills: Why FairPrice wants to inject optimism in Singapore consumers

#MarketingExcellenceAwards spills: RHB CMO Abdul Sani on what makes a good marketer

Details 01 April 2021 RHB Banking Group s CMO Abdul Sani Abdul Murad is no stranger to the marketing scene, having worked in companies such as Unilever and HSBC. Armed with two decades of experience, Sani (pictured) is constantly pushing the boundaries and attempting to humanise the banking industry. Safe to say, Sani has excelled in this aspect by constantly showcasing the challenger spirit in its marketing campaigns and including real individuals and stories in the videos to help humanise RHB in a highly commoditised industry. According to his LinkedIn, Sani said he is most inspired by today s challenge of defining brand s unique purpose, then acting on that purpose to create fluid, meaningful interactions across complex touch-points. His willingness to think out of the box impressed the judges at 

Introducing you to our new publication dedicated to tech news: iTNews Asia

Published: 01 March 2021 iTNews Asia will provide readers with timely tech news, updates and reports, with research, analysis and insights aimed at helping C-suite, business and technology senior executives understand the strategic value of technology. HRO s parent company, Lighthouse Independent Media, is glad to mark the expansion of its B2B media portfolio with the launch of new tech title iTNews Asia is targeted at tech decision makers in the Asia-Pacific region, reaching an initial audience of 27,000 readers. The content serves to provide readers with timely tech news, updates and reports, with research, analysis and insights aimed at helping C-suite, business and technology senior executives understand the strategic value of technology in the fast-evolving digital economy and make informed technology investment decisions. 

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