Lollback calls time on GroupM CEO role
Former chief marketing officer says he plans to return to his client-side marketing roots to pursue new professional opportunities Mark Lollback
Mark Lollback is calling time on his GroupM CEO role at the end of this week after a five-year stint at the helm of the WPP AUNZ media business.
Lollback joined GroupM in April 2016 after working as a local and global marketing leader for brands such as McDonalds, Unilever and ANZ Banking Group. His role at GroupM saw him overseeing integration between the group’s portfolio of agencies including Mindshare, MediaCom, Wavemaker and Essence as well as the debut of the Finecast addressable TV business.
RMIT CMO: Marketers now have end-to-end jobs
Following the Adobe 2021 Digital Trends report, the marketing leader shares his thoughts on the new CX playbook and the broadened marketing remit
Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability.
This has led to changes in consumer behaviour which have altered the standard CX manual, now giving consumers the upper hand in the digital relationship, according to the Adobe report. Following the release of the report, RMIT CMO, Chaminda Ranasinghe, spoke to
CMO profile: How JCDecaux is making advertising dynamic by default
Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake
‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.
The marketing leader recently caught up with
CMO to discuss the state of play of out-of-home as well as launch of JCDecaux’s latest data-driven offering for advertisers, Optix. This new deep learning technology tool provides dynamic creative optimisation by predicting the visual saliency of creative campaigns for out-of-home advertisers.
IAG CMO reflects on toughest parts of the marketing leadership job
Brent Smart highlights ongoing commitment to brand building Brent Smart
Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says.
Speaking at today’s Future of TV Advertising event in Sydney, the insurance giant’s CMO said his experience as a marketing leader over the last four years has taught him just how hard it is to stick to your guns on long-term brand building while in the job.
“It’s because it is so easy to react and focus on a bunch of short-term tactics that enable you to have a great meeting with your boss on ROI, and because of the quarterly cycle of a listed company,” Smart told attendees. “It’s hard to get a whole corporation to be patient to allow brand building to do what it does.”