Apple, Facebook s Frosty Relations Have Origins In Cook Confronting Zuckerberg Over Data Privacy Back In 2019: NYT Benzinga 3 hrs ago
Apple Inc (NASDAQ: AAPL) CEO Tim Cook warned his
Facebook Inc (NASDAQ: FB) counterpart to delete third-party data about users in 2019, The New York Times reported Monday.
What Happened: The conversation between the two tech leaders reportedly took place at the Sun Valley gathering in Idaho at a time when Zuckerberg was grappling with the Cambridge Analytica Scandal, which involved a data compromise involving 50 million users of the social network.
Cook is said to have told Zuckerberg “acidly” that Facebook should delete any information it collected about people outside of its core apps.
Apple Inc (NASDAQ: AAPL) CEO Tim Cook warned his Facebook Inc (NASDAQ: FB) counterpart to delete third-party data about users in 2019, The New York Times .
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Apple s latest update for iOS changes the way advertisers can gather data from iPhone users, bolstering the platform s privacy offerings for users but potentially limiting advertisers ability to effectively deliver ads in apps on the platform.
It s a straightforward change, but one game developers that rely on ad-based revenue should be keeping an eye on given that analysts already predict the change could trigger a short-term drop in ad revenue for the next few years.
Starting with iOS 14.5, Apple will start prompting iPhone users to opt-in whenever an app or game wishes to access their IDFA: a unique code that essentially allows advertisers to track user behavior across apps and websites and deliver personalized ads based on that behavior.
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