A group of former Facebook employees describe the massive impact Apple's App Tracking Transparency feature will have on the social network, explaining why the company has been so vocal in protesting the change.
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Former Facebook Inc (NASDAQ: FB) staffers have made revelations on how the social network giant will be impacted by the privacy changes
Apple Inc (NASDAQ: AAPL) to its smartphone operating system, CNBC reported Thursday.
What Happened: A metric known as view-through conversations is at stake for the Mark Zuckerberg-led company. This metric allows Facebook to measure how effective ads placed on its platform are, even if the user does not click on the advertisement, according to CNBC.
The policy changes will also impact Facebook’s Audience Network, which places advertisements in non-Facebook apps.
Facebook is campaigning against the proposed changes to Apple’s iOS by taking the stand that it is against small businesses. A former employee attributed that to building goodwill with a portion of the general public, according to CNBC.
A group of former Facebook employees describe the massive impact Apple s App Tracking Transparency feature will have on the social network, explaining why the company has been so vocal in protesting the change.