The ironSource management team in March 2021. (Courtesy)
When Israeli advertising technology firm ironSource confirmed the clinching of a multi-billion merger deal with special purpose acquisition company Thoma Bravo Advantage last month, there were no major celebrations at the Tel Aviv offices of the 10-year-old startup.
The few workers who had come into the 12th-floor office that day, after months of working from home under coronavirus restrictions, ambled onto the office terrace where a short toast was held, and then went back to work.
Earlier that day, the CEO had held a video conference call with all company employees, in Israel and abroad, informing them of the merger. It’s believed that the merger gives ironSource the highest ever valuation for an Israeli firm, ahead of a public offering of shares on the Nasdaq set for later this year.
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This Week in Apps: Clubhouse clones, WWDC21, apps have their best-ever quarter
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.