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Spotify Audience Network arrives in Australia linking podcast listeners and advertisers
Audio advertising marketplace Spotify Audience Network has launched in Australia, three months after its introduction in the US.
Spotify Audience Network connects advertisers with listeners on and off the streaming platform, including the platform’s original and exclusive podcasts.
Spotify is home to over 2.2 million podcasts.The new product is available to advertisers and third-party podcast publishers from Megaphone, which Spotify acquired last November, and Anchor which powers over 80% of all new podcasts on Spotify, totalling over 1 million podcasts in 2020.
Advertisers are provided with audience info based on demographics (age, gender, and location) and audience segment (for example fitness enthusiasts, gamers, luxury shoppers), with contextual targeting coming later this year.
Spotify expands its Audience Network for marketers to Australia
June 30, 2021 9:56
Spotify’s audio advertising marketplace, the Spotify Audience Network, is now available to advertisers and podcast publishers in Australia, as well as Canada and the UK.
The network allows advertisers of all sizes and budgets to connect with listenings consuming a broad range of content, from Spotify Originals and Exclusive podcasts, as well as via Megaphone and Anchor, and ad-supported music.
The Spotify Audience Network leverages Spotify technology to give advertisers the ability to reach hundreds of millions of listeners at scale both on and off Spotify.
Spotify Audience Network