"I Know Exactly What They Need": An Ex-Times Editor Plans to

"I Know Exactly What They Need": An Ex-Times Editor Plans to Whip a Struggling Swedish Start-up Into Shape


Andrew Rosenthal isn’t Swedish, nor does he speak Swedish. The former editorial page editor of the
New York Times says his initial knowledge of the country was informed by shopping trips he took in the ‘80s, while serving as Moscow bureau chief for the AP—and of the Swedish press, by what he learned from watching the
Girl With The Dragon Tattoo. But in an unlikely move, Rosenthal, who is semiretired after decades of rising through the newsroom ranks, has taken a job as the interim editor in chief of a vexed Swedish media start-up called Bulletin. “The thing that makes it possible is that it’s not my job to figure out Swedish politics, and it’s not my job to influence the Opinion pages,” Rosenthal told me. “The purpose here is to stand up a functioning news organization.” 

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