›007’s not 'content' and he’s not a mere commodity: Amazon-MGM deal gave this Bond writer the chills 007’s not 'content' and he’s not a mere commodity: Amazon-MGM deal gave this Bond writer the chills SECTIONS 007’s not 'content' and he’s not a mere commodity: Amazon-MGM deal gave this Bond writer the chillsNew York Times Last Updated: Jun 01, 2021, 10:53 AM IST Share Synopsis Bond isn’t just another franchise, it is a family business that has been carefully nurtured and shepherded through the changing times by the Broccoli/Wilson family. AP The current deal with Amazon gives Barbara Broccoli and Michael Wilson, who own 50 percent of the Bond empire, ironclad assurances of continued artistic control. But will this always be the case? What happens if a bruising corporation like Amazon begins to demand a voice in the process?