Courtney Chavez Over the years, beauty trends have ranged from faux freckles to the Kardashian contour. Earlier this year, Pinterest predicted that dewy skin and effortless beauty routines would be at the forefront of the mainstream beauty community. This trend is skinimalism, a.k.a that "no makeup" makeup look. In 2014, Glossier founder Emily Weiss was ahead of the curve and decided it was time to create a brand that specialized in beauty with a minimalist mindset. With a lineup of products that help anyone achieve the model-off-duty look, Glossier has become one of the most well-known brands on the market. You've probably seen their millennial pink branding take over the shelves of your favorite Instagram influencers.