12 Tricks To Appear Smart In Emails Want to stay in shape at work even when working from home during the COVID-19 lockdown? Here are the 12 best strategies to appear smart in emails! Created by book author and blogger Sarah Cooper. The Cooper Review is the now defunct satirical blog created by Sarah Cooper. Since its launch in August 2014, it has been viewed by millions of people around the world and attracts more than 100,000 readers per month. Sarah Cooper is a comedian, speaker, and author of bestselling books How to Be Successful Without Hurting Men’s Feelings and 100 Tricks to Appear Smart in Meetings, both of which are in development as series for television. She built her comedy career in between working for companies like Yahoo! and Google, where she was fed free lunches and lots of material.