5 Social Media Strategy Questions Every CMO Needs to Answer in 2021 With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. Sarah Dawley December 9, 2020 Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task?