NEW YORK, May 13, 2021 /PRNewswire/ -- 5W Public Relations, one of the largest independently-owned PR firms in the U.S., announced today the return of Pritikin Longevity Center to its roster of health and wellness clients. 5WPR and Pritikin have had an ongoing relationship since 2006. The team will execute a strategic media relations campaign to increase brand awareness, as well as modernize the brand with new positioning around integrated health transformation. - Advertisement - "We are thrilled to resume our work with Pritikin," said 5WPR Consumer Practice President, Dara A. Busch. "As a leading wellness destination, we look forward to elevating their presence and connecting the brand with today's consumers at a time when health and wellness could not be more important."