As Renée Chow declares at the top of her page, she tries every product so you don’t have to. After a decade of working in product development for various skin and body care brands and as a beauty buyer, her insight into ingredient technology, formulation, pricing and packaging is invaluable. The New Yorker got into K-beauty eight years ago after a trip to Seoul and has been sharing her knowledge via her YouTube and Instagram accounts ever since.
“K-beauty is very innovative and brands continue to create interesting new formulas with luxurious ingredients, integrity and cute packaging, making it very accessible,” she says. “They also bring what I like to call ‘skintertainment’ into our routines and make them feel less of a chore. Whether it’s unique textures, zombie face masks or rubber ones, I often find myself excited to take care of my skin.” Funny, honest and authentic, she knows how to create good content.