A&W's excellent adventure in quiz-based marketing "What kind of road tripper are you?" By digitally asking customers that simple question, A&W managed to establish something akin to the pandemic-restricted in-store experience it had with customers, while also simultaneously learning loads about their wants and needs from the QSR chain. At A&W, a quiz-based marketing initiative helped give the chain some impressive sales figures over the last year. (Image provided) Like a frothy head of one of its trademark root beers, Lexington, Kentucky-based A&W's sales keep growing, right along with the franchise system of the 102-year-old QSR, which now includes more than 900 stores globally.