Share this article NEW YORK, July 1, 2021 /PRNewswire/ -- The IT consulting industry is expected to have a mixed impact due to the spread of the COVID-19 pandemic. The imposition of lockdowns changed the work scenario across various industries, especially in the IT sector. As many people started to work from home, the demand for cybersecurity and advanced authentication solutions increased significantly. Technavio has announced its latest market research report titled Advanced Authentication Market by Technology and Geography - Forecast and Analysis 2021-2025 The increasing number of online transactions is identified as one of the major factors driving the growth of the advanced authentication market. Online transactions provide convenience as they are instant and easy. However, they are more vulnerable to cyberattacks. With the increasing frequency of cyberattacks, organizations have started adopting advanced authentication methods such as phone-based authentication, software OTP tokens, hardware OTP tokens, and email verifications to ensure secure online transactions. With the increase in the number of online transactions, the demand for advanced authentication solutions will increase during the forecast period.