PharmaStrip Countertop Display Designed by Affinity Creative Group. PharmaStrip set out to offer a better form factor for the delivery of CBD and dietary supplements including a Melatonin product. For over two years, the brand has developed a line of innovative products, using flash-dissolve oral strips to optimize bioavailability and provide more rapid absorption, as well as to offer precise dosing in a convenient format. Simply put, their vision was to seek to create a world of wellness beyond prescriptions. Affinity Creative Group developed a 360-degree customer experience to deliver on that vision, creating all touchpoints for the brand's rollout. This multidisciplinary project featured Affinity's expertise in customer segmentation, brand positioning, tagline, package design, website development, retail displays, and launch point-of-sale materials.