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NJ Rehab Center Ducks Suit Over Claims Aide Pushed Patient

NJ Rehab Center Ducks Suit Over Claims Aide Pushed Patient
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Affinity Creative Rebrands Napa Valley's Brandlin Estate

Affinity Creative Rebrands Napa Valley s Brandlin Estate
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MARE ISLAND, Calif., May 13, 2021 /PRNewswire/
Located in the heart of Napa Valley s famed Mount Veeder AVA, Brandlin Winery has been renamed Brandlin Estate, with the help of Affinity Creative Group. Brandlin Estate s parent company, Two Estates Wine Collective (formerly known as Cuvaison Estate Wines), engaged the agency to accomplish the rebranding program that included new packaging and wine labels, as well as a redesigned website.
Before & After Packaging Design for Brandlin Estates s Cabernet Sauvignon
Dan Zepponi, president and CEO of Two Estates Wine Collective, explains, Brandlin Estate is a more appropriate and meaningful moniker, as it honors the continuation of the Brandlin family s legacy, while underscoring our commitment to crafting luxury, mountainside, estate-grown wines. We also saw this moment as an opportunity to refresh the brand presenta ....

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Affinity Creative Launches Earth Month Glamping Sweepstakes for Redwood Empire Whiskey

Affinity Creative Launches Earth Month Glamping Sweepstakes for Redwood Empire Whiskey
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MARE ISLAND, Calif., April 22, 2021 /PRNewswire/ Fueling their desire to create a month-long Earth Day celebration, Redwood Empire Whiskey called on Affinity Creative Group to develop a 360-degree campaign bringing together the whiskey brand and its reverence for nature.
The Sonoma County-based company, Purple Brands, launched the
Redwood Empire Whiskey label in 2017 to create a series of high-class whiskeys that pay homage to the company s roots in the Northern California Coast––home of the giant California Redwood trees.
Redwood Empire s Retail Display, designed by Affinity Creative Group ....

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Affinity Creative Develops a 360-degree Customer Experience for PharmaStrip

PharmaStrip Countertop Display Designed by Affinity Creative Group.
PharmaStrip set out to offer a better form factor for the delivery of CBD and dietary supplements including a Melatonin product. For over two years, the brand has developed a line of innovative products, using flash-dissolve oral strips to optimize bioavailability and provide more rapid absorption, as well as to offer precise dosing in a convenient format. Simply put, their vision was to seek to create a world of wellness beyond prescriptions.
Affinity Creative Group developed a 360-degree customer experience to deliver on that vision, creating all touchpoints for the brand s rollout. This multidisciplinary project featured Affinity s expertise in customer segmentation, brand positioning, tagline, package design, website development, retail displays, and launch point-of-sale materials. ....

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Affinity Creative's Sweet Design for Oliver Winery

Affinity Creative s Sweet Design for Oliver Winery
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MARE ISLAND, Calif., Feb. 17, 2021 /PRNewswire/ How do you makeover the flagship label of a 700,000 case winery? Very carefully, says Cynthia Sterling, Creative Director at Affinity Creative Group, who recently led a close-in and finely tuned brand redesign program for Oliver Winery and Vineyards.
Before and After, Oliver Winery s Sweet Red packaging
Since its modest beginnings in Bloomington, Indiana in 1960, Oliver Winery and Vineyards has grown to become one of the largest wine producers in the U.S. Their success is fueled by a philosophy that all styles of wine deserve the highest degrees of the winemaker s craft, commitment to quality and respect for customer choice. With the goal of expanding retail distribution and inviting more consumers to explore the Oliver range of fruit-forward, refreshing and tasty wines, Oliver leadership engaged Aff ....

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