In the Wild West of generative AI, a new, unlikely cowboy is riding into town. Now, to build that out further, today it's announcing the acquisition of BlueWillow, a popular generative AI image creation platform that competes with services like Midjourney and Stable Diffusion. BlueWillow was only founded earlier this year, but with interest in generative AI being what it is right now, Discord becoming a go-to platform for creatives to engage with these tools, and the main version of its service being free to use, it really took off.