Agricultural professionals in extension services worldwide build new relationships between culturally diverse systems February 9, 2021 Michigan State University and India’s National Institute of Agricultural Extension Management collaborate on a new book, “Innovations in Agricultural Extension.” Jeff Dwyer, MSU Director of Extension, speaking with women working in agriculture outside of Hyderabad, India. One of the key principles of extension services is to encourage people to take action through education. At a jointly organized conference in 2019, International Conference on Agricultural Extension: Innovation to Impact, extension programming staff and leaders from Michigan State University Extension and India’s National Institute of Agricultural Extension Management, or MANAGE, proposed the idea to write a collaborative book. In our age of information, extension services everywhere face a shared grand challenge: How to disseminate information and reach the people they serve. The document would share best practices, different models and innovative initiatives in agriculture extension.