Will give brands access to data-driven digital design capabilities and real-time campaign insights 02 Feb, 2021 - 03:40 PM IST | By indiantelevision.com Team NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS' team of designers, producers, developers, and animators will help clients develop and deliver more relevant, more engaging creative executions to drive greater programmatic performance and insights. XCS aims to bring value to brands through outcome-focused designs and customised creatives for enhancing effectiveness in brand communication. Data insight is key for brands to understand consumers and their context to tailor the brand messaging in real-time. Using Xaxis' proprietary data integration technology and a range of data signals from advertiser’s first-party or third-party data to personalise ads at scale and deliver relevant messages to the right user at the right time. With client-centric executions, the XCS team can deliver outputs with flexible production timeframes, optimize on-going campaigns and tweak creatives in-flight so that brands can improve performance and ensure maximum return on investments (ROI).