Details 13 January 2021 AIA Singapore's head of brand and corporate communications Joanna Ong-Ash has left the company after more than 10 years. Following her exit, she has launched her own communications consultancy, Bravery Communications. According to a press release, Bravery Communications sets out to help brands create compelling narratives that connect bold ideas with the right audience. Ong-Ash has also taken up a consulting lead role in Singapore for Hong Kong -based marketing consultancy, Neon Leaders, as part of its expansion plans in the region. In a statement to MARKETING-INTERACTIVE, Ong-Ash said she is passionate about growing brands that engage, and believes that developing a strong, compelling narrative is critical to develop a brand which is relatable and loved. "Just as clients hire agencies they look forward to working with, people buy products and services from brands they like," she said, adding that this is the foundation which Bravery Communications is established on.