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AIA settles media pitch for Singapore market

AIA settles media pitch for Singapore market
Details
27 January 2021
AIA Singapore has appointed Arena Media as its media agency three months after it called for a pitch. Arena Media will be responsible for AIA Singapore’s media planning and buying, with a focus on developing and accelerating the brand’s digital strategy. The appointment will be effective from February 2021. The length of the appointment was previously said to be approximately three years, and the incumbent on the account is MediaCom.
In a statement to
MARKETING-INTERACTIVE, Melita Teo, chief customer and digital officer, AIA Singapore, said it chose Arena Media as its actionable integrated media strategy leverages data-driven customer insights , which the insurance company believes will propel more meaningful brand experiences. She added that while searching for its media partner, AIA was looking for one with strong industry knowledge as wel ....

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Former Allison+Partners APAC VP and Appier comms lead Susanna Hughes opens PR firm

Former Allison+Partners APAC VP and Appier comms lead Susanna Hughes opens PR firm
Details
20 January 2021
Former vice president of PR firm Allison+Partners, Susanna Hughes, has started her own PR firm Framework Communications. Hughes was previously with technology company Appier, where she helmed the role of director of communications for APAC for two years and four months. Starting with a team of one, Hughes (pictured) told
MARKETING-INTERACTIVE that her main priority to start with is getting a good stable of clients. While she is not hiring at the moment, she is keeping an open mind about growing the agency. With Framework Communications, Hughes said she looks to help growing businesses to streamline their messaging and begin to build a foundation of awareness through media coverage and strong content. ....

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AIA SG's brand comms head Joanna Ong-Ash exits to start PR consultancy

Details
13 January 2021
AIA Singapore s head of brand and corporate communications Joanna Ong-Ash has left the company after more than 10 years. Following her exit, she has launched her own communications consultancy, Bravery Communications. According to a press release, Bravery Communications sets out to help brands create compelling narratives that connect bold ideas with the right audience. Ong-Ash has also taken up a consulting lead role in Singapore for Hong Kong -based marketing consultancy, Neon Leaders, as part of its expansion plans in the region.
In a statement to
MARKETING-INTERACTIVE, Ong-Ash said she is passionate about growing brands that engage, and believes that developing a strong, compelling narrative is critical to develop a brand which is relatable and loved. Just as clients hire agencies they look forward to working with, people buy products and services from brands they like, she said, adding that th ....

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