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Mount Faber Leisure Group on the lookout for digital and social media partner

Mount Faber Leisure Group on the lookout for digital and social media partner
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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Mount Faber Leisure Group names PR partner for Singapore and regional key markets

Mount Faber Leisure Group names PR partner for Singapore and regional key markets
Details
11 June 2021
Mount Faber Leisure Group has appointed Upcycle Communications to oversee PR duties for Singapore and key regional markets following a pitch. The 12-month retainer sees the agency helming responsibilities such as strategy, media and KOL relations, partnerships, crisis communications, from planning through to execution, for brand and tactical media campaigns. According to the brand, Upcycle Communications was selected partly due to its focus on sustainability, which aligned with the group s strategy as well as Sentosa’s sustainability commitment and Singapore’s 2030 Green Plan.
The group started 2021 announcing its new attraction SkyHelix Sentosa, scheduled to launch in 2022. Through the launches and ongoing communications campaigns, the Upcycle team will drive awareness of the Mount Faber Leisure Group brand and its ....

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Former Allison+Partners APAC VP and Appier comms lead Susanna Hughes opens PR firm

Former Allison+Partners APAC VP and Appier comms lead Susanna Hughes opens PR firm
Details
20 January 2021
Former vice president of PR firm Allison+Partners, Susanna Hughes, has started her own PR firm Framework Communications. Hughes was previously with technology company Appier, where she helmed the role of director of communications for APAC for two years and four months. Starting with a team of one, Hughes (pictured) told
MARKETING-INTERACTIVE that her main priority to start with is getting a good stable of clients. While she is not hiring at the moment, she is keeping an open mind about growing the agency. With Framework Communications, Hughes said she looks to help growing businesses to streamline their messaging and begin to build a foundation of awareness through media coverage and strong content. ....

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The Mango Agency SG rebrands to Upcycle Communications under new management

The Mango Agency SG rebrands to Upcycle Communications under new management
Details
15 January 2021
PR firm The Mango Agency Singapore has rebranded to Upcycle Communications, following a management buyout. Jennifer Dembitz, who helmed the role of director of Asia, took ownership of the company in December 2020 and created Upcycle Communications together with Andrea Seifert, who was associate director previously. Both Dembitz (pictured bottom row, centre) and Seifert (pictured top row, second from left) now lead the new agency, with Dembitz as managing director and Seifert as director.
In a conversation with
MARKETING-INTERACTIVE, Dembitz said the business takeover was a mutual decision between the teams in Asia and the UK. This comes as the two teams were looking to grow in different directions. Following the takeover, The Mango Agency will fully exit the Asia market, and its clients will be transferred to Upcycle ....

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