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/PRNewswire/ AIA Singapore today announced Tottenham Hotspur player Heung-min Son, as its first Singapore brand ambassador. Heung-min Son is a seven time. ....
AIA Singapore said today (30 June) that it has created more than 500 positions as AIA Financial Associate Consultants with the launch of its Financial Associate. ....
AIA settles media pitch for Singapore market Details 27 January 2021 AIA Singapore has appointed Arena Media as its media agency three months after it called for a pitch. Arena Media will be responsible for AIA Singapore’s media planning and buying, with a focus on developing and accelerating the brand’s digital strategy. The appointment will be effective from February 2021. The length of the appointment was previously said to be approximately three years, and the incumbent on the account is MediaCom. In a statement to MARKETING-INTERACTIVE, Melita Teo, chief customer and digital officer, AIA Singapore, said it chose Arena Media as its actionable integrated media strategy leverages data-driven customer insights , which the insurance company believes will propel more meaningful brand experiences. She added that while searching for its media partner, AIA was looking for one with strong industry knowledge as wel ....
Details 18 January 2021 During the Loyalty & Engagement Awards 2020, insurance company AIA Singapore bagged the gold award for Best Use of CSR. With the aim to encourage Singaporeans to adopt “Healthier, Longer, Better Lives”, the company s award-winning campaign aimed to shed off the pre-existing image that the insurance industry is focused on profit-making. During the pandemic-hit year, the biggest change AIA Singapore had to go through was to accelerate its transition to digital services while ensuring personalised service for its consumers. Melita Teo, chief customer and digital officer, AIA Singapore shares with MARKETING-INTERACTIVE in an exclusive interview about the process of how the company embraced this change while maintaining customer-centricity. Teo also shares how AIA Singapore will be further deepening its digital strategies in the upcoming year. ....