Share As a UK enterprise that is growing in Europe seeking an initial public offering in the US, where it is not yet operating, could only be driven by valuation ambitions. It is just as well that Shu is not taking advice from the newly hipster former BT boss Gavin Patterson, now a tech maven with Salesforce. He recently observed that if he were a tech entrepreneur he would head West. Deliveroo's seriousness about the UK is underlined by its ability to attract Next chief executive Simon Wolfson as a non-executive director – a decision based around Deliveroo's 'advanced technology'. His involvement at a moment when he is also in line to buy Topshop signals that he is looking for fresh challenges, having steered Next through the financial crisis, new UK-Europe trade arrangements and the pandemic.