To print this article, all you need is to be registered or login on Mondaq.com. Shortly after the state of California filed a lawsuit against Amazon alleging deceptive prices, Amazon agreed to pay $2 million in penalties and restitution. Under the stipulated judgment, Amazon is restrained from using an advertised reference price based on a formula, algorithm, or other method that produces misleading or false results until April 1, 2024. Amazon cannot advertise a reference price unless it provides: (1) a clear and conspicuous hyperlink to a clear and exact definition of the term; and, (2) the definition includes a statement that the reference price