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>> all right, appreciate the update. now, just more than a week left to finish up your christmas shopping and if you want your little one to dress like a prince, isn't that what you really want, if you do jeanne moos has tips. >> reporter: you are looking at the royal shoe salesman. now we all know that whatever prince george's mother wears tends to fly off the racks. the tory burch jacket, the coat from the fashion house but when the palace released three adorable christmas photos of the prince, shoppers were swept off their feet by his shoes. sales of this unisex navy blue leather shoe with a buckle skyrocketed. >> it's ten times more than this time last week. >> reporter: she says with a smile. >> i'm happy. i'm hoping i'm saying 20 times tomorrow. >> reporter: first walking shoes they're called made by a company that's manufactured shoes for two centuries. the name that's resting on the little prince's foot. >> start-rite england. >> reporter: now your kid can