Austin-based bootmaker scoots into San Marcos with pop-up store Austin-based bootmaker scoots into San Marcos with pop-up store Pop into Tecovas' pop-up shop before Labor Day weekend. Tecovas, an Austin-based purveyor of cowboy boots, bags, apparel, and accessories, is setting up shop in San Marcos. On May 21, Tecovas is scheduled to open a pop-up store at the San Marcos Premium Outlets. The store, selling regularly priced and outlet-priced merchandise, will be open through Labor Day weekend. Aside from buying Tecovas gear, customers will be able to take advantage of complimentary boot shines and purchase beverages such as Topo Chico, bourbon, and local beers.