Austin Smith Making His Mark as a Pioneer in the Vehicle Wrap Industry Austin Smith is a businessman with interests in many projects. He has some projects to his name, and the ownership of companies like Paint is Dead, PIDPROSERIES, PIDMERCH, and #201WRAP. He is a serial entrepreneur, professional market trainer, influencer, and notable figure in the custom vehicle wrap industry. Austin Smith has pioneered many original industry trends and concepts through his companies. His custom vehicle wrap installation tool company creates some of the most cutting-edge designed tools in the industry. Being an influential figure, he created the phrase, “Paint is Dead,” which has grown into a lifestyle brand and is gaining traction worldwide. Over the years, he has embarked on trips around the United States, training other shop owners to build, market, and grow their brands. His “Paint is Dead” brand is located in Jacksonville, Florida, and its popularity has made Austin a highly sought-after trainer and guide.