Avos get a ‘good vibe’ snacking makeover by clean label innovator Earnest Eats has launched a novel line of clean label, keto-friendly snacks. Pic: Earnest Eats Superfood breakfast and snack producer Earnest Eats has launched a line of Snacking Avocados that will appeal to consumers looking for clean label, guilt-free options while working from home. With the snacking craze more prevalent than ever, the California-based producer recognised the need for a cleaner, healthier snack centred around an ingredient that is loved by many. According to the USDA, per capita consumption of avocados has tripled since the early 2000s and the bright green, creamy fruit is known to be one of the healthiest superfoods in the world.