External | what does this mean? This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Banking data – who owns it? 8 hours ago 1 Banks have long been the custodians of our financial assets – our money, credentials, and our data – and the heart of our society. However, as digitisation has developed, so has the realisation of the importance of data’s value in enabling new services; from the latest Netflix suggestions based on our viewing history or emails on the latest trends from brands due to previous purchasing. The role data plays now is in providing that convenient and personal service we all want in this digital-first world.