If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. I've always been bullish about niche e-commerce. Here's the story from 2016 of an entrepreneur who had successfully bootstrapped a company in high-end light fixtures, Elite Fixtures CEO Steven Annese. Sramana Mitra: Let's start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Steven Annese: I'm a child of an Italian immigrant. I was born in New Jersey. It was in the 70s when most of the Italians migrated. Sramana Mitra: What about college? Steven Annese: University was interesting. I wanted to migrate somewhere out west or south. Unfortunately, since my parents were immigrant, they didn't want me to leave the house. So I had to go to school locally. I attended St. Peters University in Jersey City. Sramana Mitra: What happened after college? Steven Annese: