Best of Bootstrapping: Bootstrapped to a Public Unicorn usin

Best of Bootstrapping: Bootstrapped to a Public Unicorn using Services

If you haven't already, please study our free Bootstrapping Course and Investor Introductions page. Bootstrapping with Services is a tried and true strategy, including for building Unicorns. In our 2012 story, Alteryx Executive Chairman Dean Stoecker talks about raising a Series A with $10 million in the bank. Today, Alteryx is a $3+ billion market cap public company. Dean bootstrapped with services early on, and then raised VC money. Sramana Mitra: Dean, let's start at the beginning of your personal story. What is the context for your entrepreneurial journey? Where are you from? Dean Stoecker: I grew up in a family business in Colorado. I would sit around the table every day and hear about the trials and excitements of owning a business. I went to school at the University of Colorado. I had the opportunity to travel the world through a program called Semester at Sea. That was where I got the idea that I wanted to have my own business. After I graduated,

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