Best Practices: Facebook ads for Spotify Brian Hazard of the project Color Theory details his experience running ads on Facebook to promote his music, and outlines some best practices for artists looking to do the same. Guest post by Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Three years later, it’s $20,614.84.