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Best Practices: Facebook ads for Spotify

Best Practices: Facebook ads for Spotify
Brian Hazard of the project Color Theory details his experience running ads on Facebook to promote his music, and outlines some best practices for artists looking to do the same.
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Disclosure: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you.
I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date.
Three years later, it’s $20,614.84. ....

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My $500 Song Promotion [Brian Hazard]

My $500 Song Promotion [Brian Hazard]
What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and what sort of returns he saw for the expense.
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Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?”
I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW.
It obviously depends on the budget. And to be honest, I don’t typically set one. If something works, I keep doing it. If it doesn’t, I stop. ....

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