My $500 Song Promotion [Brian Hazard] What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and what sort of returns he saw for the expense. Guest post by Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?” I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW. It obviously depends on the budget. And to be honest, I don’t typically set one. If something works, I keep doing it. If it doesn’t, I stop.