Share: SINGAPORE and SANDPOINT, Idaho, Mar. 10, 2021 /PRNewswire-PRWeb/ -- Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world's largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt's existing and new advertisers will benefit from the Kochava Collective's privacy-first mobile data. With the partnership, Bidsopt's user traffic will be matched with more than 9 billion of the Kochava Collective's devices that are derived from precise real-world visits. This will give marketers a unique added knowledge about their customers' behavior and spending patterns, serving as a powerful tool for new customer acquisition and retention campaigns. Understanding a user's interest and affinity toward certain brands or products improves the capabilities of a marketer to unlock potential communication opportunities through omni-channel media.