Blue Drops New Limited Edition Flavor for the Texas Summer Blue Bell is debuting a new limited edition flavor, and it's based on another definitive Texas treat: sheet cake! I always love the warm weather and long nights because whenever the summer season hits, we get blessed with some new amazing ice cream flavors from Blue Bell. Sometimes they get really creative, and sometimes they just take something we know and love and find a way to turn it into the best ice cream of the season. That's definitely what happened here. Blue Bell Creamery is rolling out a new limited edition flavor called 'Chocolate Sheet Cake.' The new flavor is a chocolate based ice cream with chopped pecans, chocolate icing swirling, and real chocolate sheet cake pieces.