M Square Media, or more fondly known in the industry as MSM, is a success story like no other. Bootstrapped right from the beginning, MSM’s growth emanated from an innovative idea whose time had come. And at exactly the right time. Kelwona,BC, Canada., January 22, 2021 - /PressReleasePoint/ -M Square Media, or more fondly known in the industry as MSM, is a success story like no other. Bootstrapped right from the beginning, MSM’s growth emanated from an innovative idea whose time had come. And at exactly the right time. In 2012, Sanjay Laul was already a successful entrepreneur. He had founded an overseas education consultancy based in India in 2005, specializing in international student recruitment and English language training.He had a good thing going but he felt there was more he could do. Sanjay saw a need in the market, particularly in Canada where his business idea would eventually take root. With their limited resources, educational institutions in the country were having trouble increasing their international student enrollment. He introduced an innovative business model that aimed to simplify student recruitment. This model was based on many years of experience navigating the many bumps and hurdles he experienced working with educational institutions along the way. It was a new idea, so it was risky, but he was confident it was going to work.