First published on Retailers' need for full-fledged omni-channel marketing strategies blew up in 2020, with consumers' intensified reliance on e-commerce for essential and non-essential products. Millions of consumers already familiar and comfortable with online shopping increased their use, while many new users tried it for the first time to work around pandemic-related restrictions. Fortunately, most retailers had been building up e-commerce offerings long before COVID-19 hit. Still 2020 demanded rapid acceleration in the buildup and deployment of new delivery models and packaging solutions that were up to the challenge. This convergence of changes in both retailer and consumer behavior, coupled with pandemic restrictions, was quickly illustrated in corrugated cardboard box demand.