Breaching Digital Rights: India’s Platform and Media Ethics Code Breaching Digital Rights: India’s Platform and Media Ethics Code Having made something of a splash last month with the fuss over Australia’s News Media Bargaining code, Facebook, and the digital giants, are facing another stormy front in India. The move here has nothing to do with revenue so much as alleged bad behaviour. “We appreciate the proliferation of social media in India,” stated Ravi Shankar Prasad, India’s minister of electronics and information technology. “We want them to be more responsible and more accountable.” Such responsibility and accountability will purportedly be achieved through the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. They are part of a program that has been incubating for some years. An IT industry consultant advising the government expressed the sentiment to