Bruno Mars Directs And Stars In New Campaign For SelvaRey Rum 0 Shares LOS ANGELES – On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner’s Reserve, Bruno Mars is showcasing his rum empire in a new creative content series. The series highlights the launch of SelvaRey Coconut – the latest in his collection of globally acclaimed ultra-premium rums. Just in time for summer and rum season, SelvaRey Coconut is poised to elevate every Piña Colada from Miami to Honolulu. The luxury spirit is made from an incredibly smooth, two-year-aged rum, infused with a velvety coconut essence. It promises to forever raise the bar in the coconut rum category and the world of tropical cocktails.