debartalo architects The Air Guitar Convenience Store is Back in Action Remember Air Guitar, which was supposed to be opening next to the Epicenter at Agritopia in Gilbert in 2020? The project — a convenience store initiated by two couples (Craig and Kris DeMarco, the restaurateurs and co-founders of Upward Projects, and Eric and Elissa Seitz, “retail store gurus” of Bro Retail Group) — broke ground this week. The 5,000-square-foot store will sit under a floating 9,000-square-foot canopy, which will probably be a sight to see when it opens next summer/fall at the northwest corner of Higley and Ray roads (specifically 1566 South Higley Road in Gilbert). Air Guitar will serve coffee, tea, beer, wine, a healthy-leaning grab-and-go fare.