In the months that followed, his workouts hit 80 million views. PE With Joe has returned for the latest lockdown, to the relief of thousands of harassed parents. ‘People realised that training at home was less time-consuming and more cost-effective,’ says Louis Rennocks, co-founder of GRNDHOUSE, a strength-training workout platform that launched this month. ‘The pandemic gave the at-home fitness industry the boost it needed to accelerate what was going to happen anyway.’ How fitness got creative The boom in at-home workouts means sales of home gym equipment also skyrocketed. Cycle-fitness phenomenon Peloton grew its revenue by 232 per cent to £555.5 million – its stationary bikes start at £1,750, supplemented by a monthly membership fee (starting at £39 a month), to join live classes where trainers can see how fast you’re pedalling.