Boosted by the success of Helena Rubinstein on the Asian market, the management of the L’Oréal Luxe Division, led by Elisabeth Sandager and Charles Finaz de Villaine, revived Carita, The Sleeping Beauty, to make it the ambassador brand of French beauty, in particular in China and Asia. After taking a look back at the brand strategy orchestrated by the group, we are inviting you on a guided tour of 11 Faubourg Saint-Honoré, Carita’s legendary Parisian Maison de Beauté, which has just been given a...