NIELSEN has inked CARTER BROADCAST GROUP INC. to a multi-year renewal agreement for NIELSEN AUDIO measurement, including PPM local market reports and weeklies, respondent level data, TAPSCAN web, PDAdvantage Web, and NIELSEN SCARBOROUGH. CARTER owns Gospel KPRT-A-K291CN, Hip Hop KPRS (HOT 103 JAMZ), and R&B Oldies KPRS-HD2 (K103.3 HD2).
“Everyone counts -- and everyone needs to be counted,” said CARTER SVP CHRISTOPHER “ROD” CARTER. “That’s true across ...